Marketing Expert Witnesses

marketing expert testimony

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Marketing expert witness candidates typically have a background in advertising, social media, digital marketing, search engine optimization (SEO), ecommerce, and/or consumer behavior. A marketer’s primary goal is to bring in new business, and increase sales. Marketing is a dynamic process, leveraging website(s), social media (i.e., LinkedIn, Facebook), PPC advertising (pay-per-click), video, email, print advertising, television, radio, and similar channels to reach customers. A successful marketing strategy generally involves a combination of tactics. Internet marketing campaigns have some advantages over “traditional marketing,” including lower cost, measurability/tracking, range of format/presentation, targeting (including geo-targeting), wide coverage, and speed of delivery.

Example marketing related matters that Cahn Litigation Services has located experts for have included:

Litigation support by a marketing expert witness could include survey research, arbitration, expert report preparation, and courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a subject matter expert with prior expert witness testimony experience. In addition, clients often seek a marketing industry consultant for pre-litigation work.

Note that Cahn Litigation Services does not publish an expert witness directory. Each and every one of our searches are overseen by a project manager, and are customized and focused on the attorney’s specific needs. We have the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.

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Marketing Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Marketing experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Marketing landscape.