Marketing Expert Witnesses

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What is a marketing expert witness expert witness?

Marketing expert witness candidates typically have a background in advertising, social media marketing, digital marketing, search engine optimization (SEO), ecommerce, and/or consumer behavior. Marketing (traditional and Internet marketing) is a dynamic process, leveraging website(s), social media (i.e., LinkedIn, Facebook), PPC advertising (pay-per-click), video, email, print advertising, television, radio, and similar channels to reach customers.

What types of cases require a marketing expert witness?

Example legal case matters that typically require a marketing expert witness include:

• internet defamation,
• trademark infringement,
• pay per click fraud expert witness services,
• celebrity marketing, and
• copyright infringement valuation.

Marketing expert witness expert witness case examples

Cahn Litigation Services has located experts for marketing related cases such as:

• Colorado healthcare survey research
• false advertising claims brought on by a Texas-based manufacturing company

What litigation support work might a marketing expert witness be expected to perform?

Litigation support by a marketing expert witness could include survey research, arbitration, expert report preparation, and courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a subject matter expert with prior expert witness testimony experience. In addition, clients often seek a marketing industry consultant for pre-litigation work.

Each and every one of our marketing expert searches are overseen by a project manager, and are customized and focused on the attorney’s specific needs. We have the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.

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Marketing Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Marketing experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Marketing landscape.

• Expert Witness #258649

  This expert holds a Ph.D. in Business (major field: marketing, minor field: psychology), and an MBA and B.S. in Advertising. This expert serves as Dean and Professor of Marketing, College of Business Administration where this expert is responsible for the academic and professional leadership of the college. This expert has taught at the undergraduate, masters and doctoral levels. This expert has published in many top marketing and advertising journals.

  This expert's key research areas include celebrity endorsers and brand associations.

  Prior to the academic career, this expert served as a Product Manager for a pet food company and consulted and/or provided executive training in the area of marketing strategy/brand management to a variety of corporations. Most of this expert's consulting work has been focused on either overall marketing planning (developing marketing plans) or specifically focused on helping the organization better understand and define their brand.

  This expert's litigation experience is extensive.

  
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• Expert Witness #257571

  This expert is a Senior Digital Marketing Executive and SEO (Search Engine Optimization) Professional with many years of proven search engine optimization and internet marketing experience, social media marketing experience, SEO, Domain Name, and Online Reputation Management Expert Witness. This expert has specific experience in "corrective advertising", this expert has designed and implemented successful plans to clean up or change/correct internet reputation using advertising and/or generating internet content, including social media campaigns. This expert has proven an ability to develop search engine marketing and social media marketing strategies and implement them successfully using search engine optimization best practices.

  
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• Expert Witness #218653

  This expert is an experienced forensic marketing litigation expert. This expert has provided litigation support for a wide range of litigation issues in the areas of Trademark, Trade Dress, advertising, marketing, sales, intellectual property and brand management. This expert has been retained by ~100 law firms as an expert witness, furnished 50+ Lanham Act Surveys and nearly 20 Rebuttals to Surveys.  This includes consumer confusion, brand awareness, descriptiveness and genericness, trademark infringement, and dilution. This expert is experienced in the areas of consumer opinions, consumer behavior, strategic planning, finance, interactive, social media, purchasing process, brand marketing, creative services, promotion, advertising, sales, retail, and product management.

  Given this expert’s extensive trademark and survey experience, in addition to this expert’s testimony, this expert has been personally responsible for more than fifty registered trademarks and has been fully responsible for a research-based consulting firm and two Fortune 500 research organizations. This expert received an MBA and has many years of experience in brand, management, research and strategy, and forensic marketing.

  Early in this expert’s career, this expert spent time working in the areas of national brand management and promotional marketing. Once a Chief Marketing Officer for a major retail chain, this expert owned and managed a strategic marketing consultancy where this expert worked directly with senior executives of many Fortune 500 corporations and has consulted the legal profession on numerous trade dress and consumer behavior issues. This expert has been retained by many reputable firms to conduct research for trademark disputes and provide expert testimony.

  
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• Expert Witness #252472

  This expert holds a Master's of Science degree in Computer Science and has been a marketing consultant for many years. Certified by Google in both AdWords and Analytics, this expert founded a search marketing agency through which this expert provides consulting services for technology companies, ecommerce providers, web development firms and other clients. This expert has been an expert in many trademark cases, including those involving Google AdWords and Analytics. This expert's testifying experience includes ten depositions and six trials. This expert is well-published on topics related to digital advertising and Google Analytics, and speaks regularly on matters related to web marketing.

  
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• Expert Witness #217511

  This expert is perhaps best known for a Search Engine Marketing book. This expert's online advertising expertise spans Pay-Per-Click, sponsored links, affiliate marketing, community marketing, re-commerce, Optimization, and web-site construction. And behind it all is the data and analytics to make sense of the Google-dominated advertising world of key words, triggers, campaigns and adgroups. As an expert witness, this expert has provided litigation support in Trademark and Copyright infringement, Online Advertising / Pay-Per-Click, e-Commerce related unfair business practices, and Internet Fraud in venues ranging from Federal District Court to the PTAB. This expert is well-published and well-reviewed, and has had a career in the various aspects of Online Marketing for a many years.

  
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• Expert Witness #257569

  This expert earned a Ph.D. in Marketing & Quantitative Methods and did a Post-Doctoral Fellowship. This expert served as a professor in various capacities and at different universities worldwide and has been an independent consultant in various aspects of marketing and related topics. This expert is prolific in publications and regularly serves as a marketing resource to the media. This expert is an experienced expert witness with 24 engagements.

  
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• Expert Witness #218620

  This expert designed and implemented over 300 consumer surveys, using virtually every survey research methodology, including mall- intercept studies (packaging and advertising matters), telephone and mail surveys, and studies using the internet and consumer mail panels.

  This expert's expertise includes false and deceptive advertising, deceptive marketing practices, consumer perceptions of claims made in advertising, packaging, and direct marketing promotions.

  This expert has served as a marketing and advertising expert in Federal and/or State Courts across the country.

  This expert has worked as an expert on behalf of both plaintiffs and defendants, providing expert reports, affidavits and declarations, and survey research as needed in support of litigation, including numerous class-action matters.

  This expert has testified (deposition/trial) over 100 times.

  This expert has an MBA, a DBA (Doctor of Business Administration) with a major in Marketing, and a JD.

  
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• Expert Witness #257546

  This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.
  
  This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.
  
  This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.

  In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.

  This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).

  This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.
  
  This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).

  
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• Expert Witness #223492

  This expert has devoted efforts to litigation-related survey research and to marketing and business strategy consulting for established high-tech companies and startups. After receiving a PhD in marketing based on original research in brand loyalty, this expert taught for many years in graduate business programs as a full-time faculty member. During this expert’s research career, this expert has conducted, designed, directed, and reported on thousands of studies. A leading consumer research and survey expert with a career dedicated to advancing the science of consumer behavior, this expert is widely published in the leading industry journals on marketing research. This expert has played pivotal roles in many types of commercial litigation, addressing issues as varied as brand strategies, trademark infringement and reasonable royalties, including providing deposition and trial testimony.

  
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• Expert Witness #125983

  This survey expert holds a Ph.D. in Marketing with a specialization in Consumer Behavior and is a tenured Full Professor of Marketing at a university business school, teaching undergraduate and graduate students about marketing, advertising, and survey research best practices. The media has described this expert as a branding, marketing strategy, and consumer behavior specialist. A well-regarded marketing encyclopedia commissioned this expert to co-author sections on internet marketing functions and comparative advertising.

  This expert combines senior managerial and executive experience at global advertising agencies and Fortune 500 companies with strong academic and scholarly credentials, including peer-reviewed authorship. This expert has also applied both survey research methods and non-survey research methods and principles to support opinions, including consumer behavior theory and practices and social media elements.

  This expert is an experienced expert witness and litigation consultant, has been deposed on over 90 occasions, and has provided testimony on over 15 occasions.

  
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• Expert Witness #225980

  This marketing and rewards expert has worked on multiple deceptive-promotion cases as well as matters involving advertising and marketing of hotels and resorts. This expert has served as an expert witness and has been designated as an expert in matters involving marketing, advertising, trademark, patent, promotion, breach of contract, unfair competition, custom and practice, Lanham Act violations, Robinson-Patman Act violations, and other issues.

  This expert has been deposed or testified over 50 times.

  
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• Expert Witness #233124

  This brand and marketing expert helps clients create value and cultivate competitive advantage through emerging markets and trends and has expertise in Business to Business (B2B+) marketing across a variety of consumer products.

  This expert's work has reached large consumer audiences over a period of years. This expert has been recognized as an authority by major business and news media outlets, has served as an expert columnist for prominent publications, and has made regular appearances on major broadcast and cable networks.

  This expert has worked on hundreds of branding and marketing campaigns for products of many kinds, written over 30 books on topics such as marketing, advertising, and innovation, and consulted for over 3000 brands. This expert was also engaged by an institute to create and teach a master class on creating future-proof brands for advertising agency, brand management, and marketing professionals.

  This expert is an experienced expert witness and litigation consultant.

  
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• Expert Witness #233592

  This false advertising expert holds a PhD and has primary research interests that include marketing and branding strategy, marketing research, direct marketing, consumer response to marketing strategy, and management decision making.

  This expert has consulted, testified as an expert witness, and conducted modeling and analysis in numerous cases involving antitrust, damages assessment, trademarks, marketing and branding strategy, forecasting, and statistical analyses of market response.

  
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• Expert Witness #286409

  This beverage distribution expert holds a B.Sc. in Business and Marketing and an M.Sc. in Management Technology, and is a sales and marketing leader with extensive experience driving revenue, international expansion, and brand development throughout the beverage alcohol industry.

  This expert leverages strategic marketing, planning, and sales management techniques to establish valuable partnerships with key stakeholders, distributors, customers, and team members. This expert has significant experience screening and selecting potential distributors, initiating termination proceedings when necessary, and working with existing distributor partners to ensure that sales distribution agreements are enforced with measurable results.

  This expert has also consulted with various spirits brands over the last several years by providing strategic insight to guide international expansion efforts, including helping draft global distribution agreements. This expert has assisted in-house counsel for several companies and colleagues in a consulting capacity.

  
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• Expert Witness #294159

  This mobile application marketing consultant is a subject matter expert in mobile application marketing, specifically Apple App Store optimization.

  This expert has not served as a testifying expert.

  
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• Expert Witness #294594

  This market, advertising, and SEO ranking expert is a marketing and advertising executive with over 30 years of experience in marketing, advertising, digital marketplaces, and SEO ranking issues. The consulting team works with emerging and established Amazon retailers to expand their Amazon presence and increase sales through varied marketing practices.

  This expert has experience with multi-brand strategies, competitive positioning, search ranking dynamics, algorithm-driven marketing, in-store shelf-space allocation concepts, portfolio theory, and digital marketplace growth strategies. This experience includes work involving Amazon-related projects where Amazon was a key component of the marketing or growth plan.

  This expert's advertising consultancy includes professionals with experience helping brands grow across the Amazon ecosystem and other digital marketplaces.

  This expert is an experienced expert witness and litigation consultant.

  
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• Expert Witness #301028

  This pharma marketing expert holds a Ph.D. in Marketing and a J.D., and is a former Professor Emeritus in Healthcare and Pharmaceutical Marketing at a university with decades of direct experience in competitive intelligence tools used in pharmaceutical sales.

  This expert has experience with common pharmaceutical sales, marketing, and competitive intelligence tools, including market data platforms, pharmaceutical industry publications, medical news sources, and healthcare business resources.

  This expert is an experienced expert witness and litigation consultant.

  
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• Expert Witness #306099

  This marketing and business expert is a distinguished professor of marketing at a prestigious business school. This expert's research focuses on the intersection of quantitative marketing and industrial organization, including pricing, advertising, branding, digital marketing, retailing, nutrition, and the dynamics of consumer and firm decision-making.

  This expert has worked extensively in the domain of private-label products, including products frequently manufactured by suppliers of leading national brands. This expert is an experienced expert witness and litigation consultant.

  
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