Marketing Expert Witnesses
What is a marketing expert witness expert witness?
Marketing expert witness candidates typically have a background in advertising, social media marketing, digital marketing, search engine optimization (SEO), ecommerce, and/or consumer behavior. Marketing (traditional and Internet marketing) is a dynamic process, leveraging website(s), social media (i.e., LinkedIn, Facebook), PPC advertising (pay-per-click), video, email, print advertising, television, radio, and similar channels to reach customers.
What types of cases require a marketing expert witness?
Example legal case matters that typically require a marketing expert witness include:
- internet defamation,
- trademark infringement,
- pay per click fraud expert witness services,
- celebrity marketing, and
- copyright infringement valuation.
Marketing expert witness expert witness case examples
Cahn Litigation Services has located experts for marketing related cases such as:
- Colorado healthcare survey research
- false advertising claims brought on by a Texas-based manufacturing company
What litigation support work might a marketing expert witness be expected to perform?
Litigation support by a marketing expert witness could include survey research, arbitration, expert report preparation, and courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a subject matter expert with prior expert witness testimony experience. In addition, clients often seek a marketing industry consultant for pre-litigation work.
Each and every one of our marketing expert searches are overseen by a project manager, and are customized and focused on the attorney’s specific needs. We have the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.
- Brand Dilution
- Business Sales
- Consumer Data Industry
- Consumer Reviews
- Consumer Survey
- Content Marketing
- Conversion Rate Optimization
- Deceptive Advertising
- Internet Domain
- Internet Marketing
- Internet Search
- Online Marketing
- Online Reputation
- Public Relations
- Social Media
- Social Media Advertising
Marketing Expert Witness - Representative Bios
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Marketing experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Marketing landscape.