Deceptive Advertising Expert Witnesses
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Deceptive advertising expert witness candidates typically have a background and expertise in marketing, advertising, social media, ecommerce, consumer confusion, and/or consumer behavior. An expert’s testimony can play a key role in a litigation, and it is imperative that an advertising expert possess the ability to explain evidence to a judge and jury. In a high-profile case, or litigation involving a significant financial stake, the lead attorney may request an advertising professional with prior expert testimony experience.
Deceptive advertising, or false advertising, encompasses several areas, including:
- Photo editing (i.e., in weight loss commercials)
- Hidden fees and surcharges (i.e., shipping fees, insurance)
- Bait-and-switch
- Fillers and oversized packaging
- Portraying honest quality and origin (i.e., where the product is manufactured)
- Misleading health claim
- Comparative advertising
Litigation support by a deceptive advertising expert witness could include consumer survey research, expert report preparation, depositions, and courtroom testimony. In addition, attorney clients may seek a marketing expert or advertising consultant for pre-litigation work.
Representing the plaintiff or defendant, Cahn Litigation Services is frequently called on by law firm clients to locate expert witnesses that can support marketing related matters, including those involving deceptive advertising. Whether the false advertising case involves internet advertising, trademark infringement, unfair competition or fraud, Cahn Litigation has the experience to turn a search for an expert witness around quickly. The firm has earned the reputation of providing expert candidates with the ideal balance of expertise and expert witness testimony experience.
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Deceptive Advertising Expert Witness - Representative Bios
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Deceptive Advertising experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Deceptive Advertising landscape.
Expert Witness #218620
This expert designed and implemented over 300 consumer surveys, using virtually every survey research methodology, including mall- intercept studies (packaging and advertising matters), telephone and mail surveys, and studies using the internet and consumer mail panels.
This expert's expertise includes false and deceptive advertising, deceptive marketing practices, consumer perceptions of claims made in advertising, packaging, and direct marketing promotions.
This expert has served as a marketing and advertising expert in Federal and/or State Courts across the country.
This expert has worked as an expert on behalf of both plaintiffs and defendants, providing expert reports, affidavits and declarations, and survey research as needed in support of litigation, including numerous class-action matters.
This expert has testified (deposition/trial) over 100 times.
This expert has an MBA, a DBA (Doctor of Business Administration) with a major in Marketing, and a JD.
Start Deceptive Advertising Expert SearchExpert Witness #225984
This deceptive advertising expert has worked on multiple unfair business practices, deceptive advertising and promotion, and unfair competition matters involving tools, games, products and services, commercial products, mortgages, media, brands, and online marketing.
This expert has served as an expert witness and has been designated in matters involving marketing, advertising, trademark, patent, promotion, breach of contract, unfair competition, custom and practice, Lanham Act violations, Robinson-Patman Act violations, and related issues.
Start Deceptive Advertising Expert SearchExpert Witness #249844
This deceptive advertising expert has served as a legal expert witness and ran a brand identity consultancy for over 40 years, including work involving brand communications and advertising for major companies.
This expert has served in several false and deceptive advertising claims and has extensive expert witness experience involving trade dress, trademark infringement, deceptive advertising, likelihood of confusion, and other Lanham Act issues across federal courts.
Start Deceptive Advertising Expert SearchExpert Witness #285531
This testifying survey expert is a senior survey research professional at a nationally recognized consultancy, responsible for delivering survey research and expert testimony in civil cases and supporting affiliated academic and economic experts in matters where consumer opinions and behaviors are important to liability and damages.
This expert has served as a testifying expert and submitted reports in federal and state courts, as well as before the Trademark Trial and Appeal Board and a national advertising self-regulatory forum, in a variety of litigation matters for both plaintiffs and defendants. This expert provides survey evidence and expert testimony in matters involving trademark and trade dress infringement, false and deceptive advertising, claims substantiation, and class action litigation. This expert also assists attorneys in assessing the value of market research data, critiquing opposing expert reports, and preparing experts for deposition and trial questioning.
This expert has held a variety of research roles on both the client side and consulting side. Before joining a consultancy firm, this expert served in a senior project management role at a market research consulting firm, helping clients identify new marketplace opportunities, develop communication and positioning strategies, measure brand equity, and increase customer satisfaction and retention.
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