PPC expert witness candidates typically have experience working at a digital marketing agency with expertise in digital marketing, internet marketing, lead generation, social media, search engine marketing, and/or website design. PPC (pay-per-click) experts will usually also have knowledge in conversion rate optimization, click advertising, analytics, search engine optimization (SEO) strategy, domain names, and organic traffic.
Representative PPC matters for which Cahn Litigation Services locates expert witnesses for include patent infringement, copyright disputes, trademark infringement, breach of contract, and consumer confusion matters. Litigation support by a PPC expert witness could include expert witness report preparation, expert opinion, depositions, and expert testimony. In addition, clients may seek an online marketing industry expert for pre-litigation consulting services. Whether the case involves:
Cahn Litigation Services has the experience required to turn the search for an expert witness around quickly. Representing plaintiffs or defendants, top legal firms call on Cahn Litigation Services to locate online advertising and Adwords expert witnesses.
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those PPC experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the PPC landscape.
This expert is President of a highly sought-after search engine marketing consultancy and has an extensive background in search engine optimization and online marketing. In addition to agency work, this expert provides subject matter expertise for litigation, specializing in online trademark infringement.
This expert has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies.
This expert has provided qualified expert witness services in PPC trademark cases. This expert has lengthy experience in programming online ad delivery technology, managing PPC ad campaigns, and thoroughly checking for possible fraudulent activities. This expert has been effective in understanding and explaining the possible sources of misimpressions that can directly affect the potential damages in lawsuits involving online trademark infringement. This expert has experience setting up “corrective advertising” campaigns to repair or reeducate the public about the proper association between a mark and the company it represents. This expert is:
Thoroughly knowledgeable about Google Ads (formerly Google AdWords) that match keywords and keyword phrases, and interpreting whether the defendant complied with contractual agreements to limit the display of their ads for words/phrases defined by their competitor
Experienced at explaining the meaning of industry jargon
Highly qualified to explain the complexities of Google Ad’s matching systems and the potential for unintended matching
This expert has created and run PPC ad campaigns for many years and participated in numerous lectures on Google ad management methodologies. This expert has written articles on aspects of Google ads as well as spoken at conferences on Google advertising topics. This expert can intelligently and logically explain how Google advertising functions, in addition to broader questions involving the search results, bidding and ranking of the PPC ads, and Google systems to attempt to limit some trademark infringement and their ad copy display rules.
This expert is a consultant and expert witness to the legal community on matters relating to computing devices, software applications and Internet advertising.
This expert has testified, and is qualified by education, training, experience or occupation, as an expert on matters that include: search engine ranking methods, CPM advertising, click thru rates, key word selection techniques, Google Local or Places, SEM campaigns, click thru conversion rates, affiliate agreements, revenue sharing and tracking analytics, application software with any text to speech or speech to text software, false advertising, breach of employment contracts, Internet advertising, lead generation, affiliate tracking, Internet advertising, measurement data, verification of software use, functionality and conformance with contract development specifications, derivative product rights, best practices with respect to derivative products, conformance to license agreement specifications for software development, use and distribution, and unauthorized use of names.
This expert has served as the expert on several cases where PPC, Adwords, clicks, impressions and search algorithms were an issue. This expert has been engaged approximately 55 times as an expert witness, ~15 times where PPC or PPV analysis was related. This expert has testified by deposition approximately 24 times.
This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.
This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.
This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.
In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.
This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).
This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.
This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).
This expert heads an internationally recognized consultancy providing Expert Witness Services to law firms involved in litigation related to SEO (Search Engine Optimization) technology or business. This expert has been working in the areas of computing, Software development, Cyberspace, Internet/Ecommerce, SEO, and PPC.
Ecommerce & Conversions
Search Engine Optimization (SEO)
Online Advertising/Pay Per Click
Internet-Technology Patents, Inter Partes Re-exams, CBM/Post-Grant Challenges
Ecommerce-related Unfair Business Practices
Online Defamation/Online Libel
SUMMARY OF EXPERIENCE
Founder of an eBusiness Service Provider
Founder of an Internet-enabled publishing firm
VP of Web Solutions for a national ISP
VP of Marketing for a Web-applications company
ecommerce consultant, VP of Business & Corp. Development for e-commerce startup
Extensive authorship related to Internet, technology
working in all areas of online business
Dozens of Internet & Technology books
Hundreds of Internet & Technology newspaper & magazine articles