SEO Expert Witnesses
SEO expert witness candidates typically have many years of experience working at a digital marketing agency with expertise in digital marketing, internet marketing, lead generation, social media, search engine marketing, computer science, and/or website design. SEO experts also have knowledge in conversion rate optimization, meta tags, keyword research, analytics, SEO strategy, domain names, and organic traffic.
To grow the quantity and quality of website traffic is the job of a search engine optimization (SEO) program. SEO is aimed at increasing organic search results, as opposed to direct traffic and paid advertising through pay per click (PPC) campaigns. An SEO expert understands search engine rankings, and knows how search engines work, what people search for, why people search, and how people search, including keyword strategy. SEO tactics are part of an overall internet marketing strategy, and require a combination of technical and marketing elements.
Representative search engine optimization matters for which Cahn Litigation Services locates expert witnesses for include intellectual property matters (patent infringement, copyright disputes, trademark infringement, trade secret), breach of contract, and consumer confusion matters. Litigation support by a search engine optimization expert witness could include website design review, expert report preparation, depositions, expert testimony, and related consulting services. In high profile cases, or litigation involving a significant financial stake, a law firm may require an expert with prior expert witness testimony experience. In addition, clients may seek an online marketing or internet expert witness expert for pre-litigation SEO consultant work.
Whether the case involves:
- Yahoo or Google analytics,
- a LinkedIn marketing expert,
- link building, or
- online defamation,
Cahn Litigation Services has the experience required to turn the search for an expert witness around quickly.
SEO Expert Witness - Representative Bios
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those SEO experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the SEO landscape.