Content Marketing Expert Witnesses
Content marketing expert witness candidates typically have extensive experience and expertise in digital marketing, advertising, consumer behavior, internet marketing, social media marketing, and/or search engine optimization (SEO).
Content marketing is content creation and distribution for a targeted online audience. The intent of sharing content is to create brand loyalty and exposure while providing useful information to consumers. Content marketing is a relatively new type of marketing, which does not involve direct sales. As opposed to traditional online marketing efforts where the objective is to create demand for a new need, a content marketing strategy focuses on the existing needs of the customer. Information for a digital marketing strategy could be disseminated in a variety of ways, such as news, video, white papers, e-books, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, and blogs. A digital marketing agency can recommend avenues for each business client’s specific situation, which could include the creation of multiple domain names.
Legal cases and projects for which Cahn Litigation Services locates expert witnesses often include intellectual property matters such as trademark infringement and copyright matters, and also brand reputation and confusion survey research.
Litigation support by a content marketing expert witness could include research, an expert report, expert opinion, expert testimony and/or courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a testifying expert with prior expert witness testimony experience.
Content Marketing Expert Witness - Representative Bios
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Content Marketing experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Content Marketing landscape.