Content Marketing Expert Witnesses

content marketing expert testimony

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Content marketing expert witness candidates typically have extensive experience and expertise in digital marketing, advertising, consumer behavior, internet marketing, social media marketing, and/or search engine optimization (SEO).

Content marketing is content creation and distribution for a targeted online audience. The intent of sharing content is to create brand loyalty and exposure while providing useful information to consumers. Content marketing is a relatively new type of marketing, which does not involve direct sales. As opposed to traditional online marketing efforts where the objective is to create demand for a new need, a content marketing strategy focuses on the existing needs of the customer. Information for a digital marketing strategy could be disseminated in a variety of ways, such as news, video, white papers, e-books, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, and blogs. A digital marketing agency can recommend avenues for each business client’s specific situation, which could include the creation of multiple domain names.

Legal cases and projects for which Cahn Litigation Services locates expert witnesses often include intellectual property matters such as trademark infringement and copyright matters, and also brand reputation and confusion survey research.

Litigation support by a content marketing expert witness could include research, an expert report, expert opinion, expert testimony and/or courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a testifying expert with prior expert witness testimony experience.

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Content Marketing Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Content Marketing experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Content Marketing landscape.

Expert Witness #257546

This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.

This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.

This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.

In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.

This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).

This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.

This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).

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Expert Witness #257571

This expert is a Senior Digital Marketing Executive and SEO (Search Engine Optimization) Professional with many years of proven search engine optimization and internet marketing experience, social media marketing experience, SEO, Domain Name, and Online Reputation Management Expert Witness. This expert has specific experience in "corrective advertising", this expert has designed and implemented successful plans to clean up or change/correct internet reputation using advertising and/or generating internet content, including social media campaigns. This expert has proven an ability to develop search engine marketing and social media marketing strategies and implement them successfully using search engine optimization best practices.

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Expert Witness #275762

This expert founded a marketing and brand reputation consulting group and has become one of the top names in the field. This expert is well-published on Social Media, digital innovation, building strong brands in the digitally connected world, and what it takes to make a lasting impact for Social Currency, among other subjects. This expert provides media content / interviews to Forbes, Business Insider, CNN, USA Today, Bloomberg, Reuters, and various trade publications. This expert has an impressive Rule 26 List, providing over 25 instances of deposition or trial testimony.

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Expert Witness #209091

This expert holds a BS in Computer Science and is an eBusiness Director and Technology Consultant specializing in Telecommunications, eCommerce, and search technology. This expert brings many years of experience in a diverse set of technologies including Natural Language processing, High Level Language coding, machine translation, Search and query keyword relationships, Command and Query language translation.

This expert has been a testifying expert for over 24 cases including testimony for Telecommunications, Voice Recognition, Query and Search Engine, providing expert reports for patent litigation, IPRs, deposition and trial testimony. This includes testifying in a Multilingual transaction patent suit in where the judge found for the client and cited this expert on all points of contention in the case.

Summary of Professional Experience:

Designed and developed Contact Center system for that included Multilingual and Natural Language speech recognition, parsing the command request and provide appropriate prompts based on both translated prompt lookup and machine language translation.

Developed Search Engine techniques, media library for commercial website search

Developed High volume content publishing. Provided multi-lingual content library including search, indexing, and taxonomy processing for dialect standardization.

Designed and Implemented Call Center systems that use Voice Recognition for automated client response that supported multi-lingual input and output. Developed advance indexing, and query parsing for customer directory search engine.

eMarketing consulting for Commercial websites, search engine, pay per click, multilingual ad campaigns, and Adwords metrics verification.

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Expert Witness #257569

This expert earned a Ph.D. in Marketing & Quantitative Methods and did a Post-Doctoral Fellowship. This expert served as a professor in various capacities and at different universities worldwide and has been an independent consultant in various aspects of marketing and related topics. This expert is prolific in publications and regularly serves as a marketing resource to the media. This expert is an experienced expert witness with 24 engagements.

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