Public Relations

In an effort to control or affect public perception, a specialist in public relations (PR) manages the release of information between an individual or organization and the public. A public relations expert witness typically has a background and extensive experience in marketing. Cahn Litigation Services is frequently called upon by attorney clients to locate an expert in public relations to present an expert’s opinion and evidence to support a case. Often, the selected expert is a member of an industry organization such as the Public Relations Society of America (PRSC), the International Public Relations Association, (IPRA), and/or the Global Alliance for Public Relations and Communication Management.

Litigation support by a public relations expert witness could include analysis, an expert report, an expert opinion, expert witness testimony, and trial testimony in court. In a high-profile case, or litigation involving a significant financial stake, counsel may request an expert with prior expert witness experience. It is essential that a testifying expert possess the ability to provide expert testimony in such a manner that a judge and jury can understand the underlying factual evidence. In addition, a law firm may seek a subject matter expert for pre-litigation consultant work.

Whether the case involves crisis management, social media, marketing, crisis communication, or public affairs, Cahn Litigation Services has the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.

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Public Relations Expert Witness - Sample Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Public Relations experts known by Cahn Litigation Services. These bios are provided to give attorneys a sense of the Public Relations landscape.


Expert Witness #255205

Public Sector RE Management Expert

This expert is a Managing Director of an independent global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. This expert is an experienced real estate professional with strong expertise in real estate finance, transaction management and development and operations for office, retail, multifamily and mixed-use assets. This expert has many years of experience in the real estate industry and a portfolio that includes a diverse range of both Public and Private Sector real estate and program management disciplines, including stakeholder and client relations, market and financial analysis, appraisal review and valuation, benchmarking, project management oversight and strategic planning.

Examples of Public Sector projects include:

-  Assisted a university in the development of an RFP and evaluation of subsequent responses for the development of a 200 plus unit multifamily high-rise for use by their employees.
-  Assisted a public benefit agency in the development of an RFP and evaluation of subsequent private sector responses for the redevelopment of a transportation station and corresponding development rights including ancillary retail, signage and other commercial uses.
-  Assisted a non-profit public benefit development corporation in the development of an RFP and evaluation of subsequent private sector responses for the redevelopment of commercial property owned by the foundation for mixed-use multifamily housing.

This expert authors and provides expert testimony on real estate matters, including damages, finance and business operations. This expert is a Licensed Real Estate Broker and is an Adjunct Professor for a master degree program.


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Expert Witness #257546

This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.

This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.

This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.

In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.

This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).

This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.

This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).


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Expert Witness #260175

This expert has deep experience in Crisis Management and Brand and Reputation Management. This expert wrote a book on Crisis Management which has been declared "must reading" for CEOs and public relations professionals. This expert led a car manufacturer's public relations, and had global responsibility for communications strategy, internal engagement, media relations, CEO communications and investor communications for a multinational PR firm. This expert was an Adjunct Professor, and holds a Master's degree. This expert has been deposed numerous times as a fact witness in previous employment; this expert has not testified as an expert witness.  


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Expert Witness #256020

This expert brings to the table many years of pharmacy management, ownership and advisory experience and expertise. This expert holds a B.S. in Pharmacy and is a Registered Pharmacist. This expert is a Master Senior Appraiser and Real Estate Broker, has been a Member of a State Board of Pharmacy and a Commissioner for a Department of Licensing & Regulation.

As president of a highly successful Pharmacy Advisory, this expert regularly consults with and advises owners and managers of Pharmacies and individual pharmacists regarding professional and management practices and procedures in retail pharmacies. These include:

-  Receipt, handling and maintenance of prescriptions and prescription records;
-  Prescription interpretation and assessment activities;
-  Confirmation that the drug product dispensed is the same as the drug product ordered;
-  Patient counseling as needed before final delivery of filled prescription order.

As the owner and/or manager of 10 different retail pharmacies, this expert speaks from experience and with authority when consulting on topics such as:

-  Interactions with governmental and licensing agencies/regulatory boards;
-  Supervising/performing financial functions, such as budgeting, cash flow analysis and monitoring business financial status;
-  Accountability for regulatory compliance with federal and state laws and rules pertaining to the purchase, storage, security and expiration status of controlled substances and dangerous drugs;
-  Supervision of and calculations for third party audits and contract responsibilities (e.g., for Medicaid and other third-party payor programs);
-  Market analysis, staffing, planning & budgeting;
-  Public relations, management program development, and lobbying efforts in support of pharmacy profession.

This expert has extensive expert witness experience, serving equally for the plaintiff and the defense. This expert has written reports, been deposed and testified.


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Expert Witness #257547

This expert is an Adjunct Professor at a College of Information Sciences and, a principal scientist in a social computing group, and a Professor in the College of Science and Engineering. This expert has a Ph.D. in computer science, along with master’s degrees in computer science and international relations.

This expert specializes in the uses and affordances of the Web for information searching and ecommerce, with a focus on interactions among the person, information, and technology. Current active research areas are Web searching, information retrieval, keyword advertising, online marketing, and online social networking within the ecommerce domain. This expert has both research and practical experience in the design of web/online systems, including the design of interfaces and has taught programming and system development courses. This expert also has solid experience with database and database management systems, which are usually the backend of many of these online systems.

This expert has authored or co-authored 250 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. This expert has received several awards and honors, including a Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors.

This expert has done several consulting projects (log analysis, statistical analysis) and expert witness cases (patent litigation, civil litigation, and class action suits) in the areas of keyword advertising, web analytics, co-registration, domain parking, webpage access, webpage history, and online advertising click fraud. These include several cases concerning patent invalidity for the design/development of online systems.


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