Public Relations Expert Witnesses

What is a public relations expert witness?

In an effort to control or affect public perception, a specialist in public relations (PR) manages the release of information between an individual or organization and the public. A public relations expert witness typically has a background and extensive experience in marketing. Cahn Litigation Services is frequently called upon by attorney clients to locate an expert in public relations to present an expert’s opinion and evidence to support a case. Often, the selected expert is a member of an industry organization such as the Public Relations Society of America (PRSC), the International Public Relations Association, (IPRA), and/or the Global Alliance for Public Relations and Communication Management.

What types of cases require a public relations expert witness?

Whether the case involves crisis management, social media, marketing, crisis communication, or public affairs, Cahn Litigation Services has the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.

What litigation support work might a public relations expert witness be expected to perform?

Litigation support by a public relations expert witness could include analyses, research and authoring expert reports, providing expert opinions, expert witness testimony, and trial testimony in court. In addition, a law firm may seek a subject matter expert for pre-litigation consultant work. It is essential that a testifying expert possess the ability to provide expert testimony in such a manner that a judge and jury can understand the underlying factual evidence. In a high-profile case, or litigation involving a significant financial stake, counsel may request an expert with prior expert witness experience.

Cahn Litigation Services has the experience required to turn a search for a public relations expert witness around quickly, providing the right balance of expertise and testimony experience.

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Public Relations Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Public Relations experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Public Relations landscape.

• Expert Witness #255205

  Public Sector RE Management Expert

  This expert is a Managing Director of an independent global business advisory firm dedicated to helping organizations manage change, mitigate risk and resolve disputes: financial, legal, operational, political & regulatory, reputational and transactional. This expert is an experienced real estate professional with strong expertise in real estate finance, transaction management and development and operations for office, retail, multifamily and mixed-use assets. This expert has many years of experience in the real estate industry and a portfolio that includes a diverse range of both Public and Private Sector real estate and program management disciplines, including stakeholder and client relations, market and financial analysis, appraisal review and valuation, benchmarking, project management oversight and strategic planning.

  Examples of Public Sector projects include:

  -  Assisted a university in the development of an RFP and evaluation of subsequent responses for the development of a 200 plus unit multifamily high-rise for use by their employees.

  -  Assisted a public benefit agency in the development of an RFP and evaluation of subsequent private sector responses for the redevelopment of a transportation station and corresponding development rights including ancillary retail, signage and other commercial uses.

  -  Assisted a non-profit public benefit development corporation in the development of an RFP and evaluation of subsequent private sector responses for the redevelopment of commercial property owned by the foundation for mixed-use multifamily housing.

  This expert authors and provides expert testimony on real estate matters, including damages, finance and business operations. This expert is a Licensed Real Estate Broker and is an Adjunct Professor for a master degree program.

  
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• Expert Witness #257546

  This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.
  
  This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.
  
  This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.

  In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.

  This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).

  This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.
  
  This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).

  
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• Expert Witness #260175

  This expert has deep experience in Crisis Management and Brand and Reputation Management. This expert wrote a book on Crisis Management which has been declared "must reading" for CEOs and public relations professionals. This expert led a car manufacturer's public relations, and had global responsibility for communications strategy, internal engagement, media relations, CEO communications and investor communications for a multinational PR firm. This expert was an Adjunct Professor, and holds a Master's degree. This expert has been deposed numerous times as a fact witness in previous employment; this expert has not testified as an expert witness.  

  
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• Expert Witness #256020

  This expert brings to the table many years of pharmacy management, ownership and advisory experience and expertise. This expert holds a B.S. in Pharmacy and is a Registered Pharmacist. This expert is a Master Senior Appraiser and Real Estate Broker, has been a Member of a State Board of Pharmacy and a Commissioner for a Department of Licensing & Regulation.
  

  As president of a highly successful Pharmacy Advisory, this expert regularly consults with and advises owners and managers of Pharmacies and individual pharmacists regarding professional and management practices and procedures in retail pharmacies. These include:

  -  Receipt, handling and maintenance of prescriptions and prescription records;

  -  Prescription interpretation and assessment activities;

  -  Confirmation that the drug product dispensed is the same as the drug product ordered;

  -  Patient counseling as needed before final delivery of filled prescription order.

  As the owner and/or manager of 10 different retail pharmacies, this expert speaks from experience and with authority when consulting on topics such as:

  -  Interactions with governmental and licensing agencies/regulatory boards;

  -  Supervising/performing financial functions, such as budgeting, cash flow analysis and monitoring business financial status;

  -  Accountability for regulatory compliance with federal and state laws and rules pertaining to the purchase, storage, security and expiration status of controlled substances and dangerous drugs;

  -  Supervision of and calculations for third party audits and contract responsibilities (e.g., for Medicaid and other third-party payor programs);

  -  Market analysis, staffing, planning & budgeting;

  -  Public relations, management program development, and lobbying efforts in support of pharmacy profession.

  This expert has extensive expert witness experience, serving equally for the plaintiff and the defense. This expert has written reports, been deposed and testified.

  
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• Expert Witness #257547

  This expert is an Adjunct Professor at a College of Information Sciences and, a principal scientist in a social computing group, and a Professor in the College of Science and Engineering. This expert has a Ph.D. in computer science, along with master’s degrees in computer science and international relations.

  This expert specializes in the uses and affordances of the Web for information searching and ecommerce, with a focus on interactions among the person, information, and technology. Current active research areas are Web searching, information retrieval, keyword advertising, online marketing, and online social networking within the ecommerce domain. This expert has both research and practical experience in the design of web/online systems, including the design of interfaces and has taught programming and system development courses. This expert also has solid experience with database and database management systems, which are usually the backend of many of these online systems.

  This expert has authored or co-authored 250 or so research publications, with articles appearing in a multi-disciplinary and extremely wide range of journals and conferences. This expert has received several awards and honors, including a Research Award, six application development awards, and a university-level teaching award, along with other writing, publishing, research, teaching, and leadership honors.

  This expert has done several consulting projects (log analysis, statistical analysis) and expert witness cases (patent litigation, civil litigation, and class action suits) in the areas of keyword advertising, web analytics, co-registration, domain parking, webpage access, webpage history, and online advertising click fraud. These include several cases concerning patent invalidity for the design/development of online systems.

  
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• Expert Witness #259330

  This consumer survey expert team has extensive experience leading full-service consumer, public opinion, and business-to-business market research. The team includes over 20 in-house analysts, telephone researchers, and in-field researchers and has conducted over 1,800 qualitative and quantitative research projects across a wide range of categories throughout North America and the Caribbean.

  Their work includes litigation and judicial services, commercial products and services, consumer products and services, foodservice products and services, hospitality providers, mass media products and services, retail food products and services, and mass merchandiser retail research.

  This legal research has been presented or used in cases heard in over 25 federal court systems. The consultancy maintains professionally trained in-field researchers throughout the United States. Over more than 35 years, the research team has developed into a large RDD research organization, with most of its business nationwide in scope.

  This experience includes national brand development, brand identification confusion involving advertising, public relations, and merchandising associations, questionnaire design and execution, random-sample analysis, verbatim-comment analysis, and clear presentation of research findings as courtroom testimony.

  The team also has substantial direct and indirect experience with genericness research, brand identity research, competitive analysis, and adapting research work to procedural requirements in TTAB proceedings.

  One member of the team holds B.Sc. degrees in Marketing and Mechanical Engineering from well-regarded institutions. This expert has experience in banking, marketing leadership, and over 10 years of international and domestic brand development with major companies. This expert later founded a full-service market research firm conducting public opinion research, consumer research, and business-to-business marketing research, and remains involved in planning, implementing, and analyzing quantitative research projects as well as moderating focus groups for private- and public-sector clients.

  Another member of the team holds a B.Sc. in Marketing from a well-regarded university. This expert has experience in banking, aviation, and over 15 years in international training coordination involving reservation call centers. This expert is involved in planning, implementing, and analyzing qualitative and quantitative research projects and works with clients across multiple business categories, including clients using the firm's legal research division.

  
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• Expert Witness #273411

  This defamation/reputation expert has significant experience and expertise relating to reputation damage to professionals, with over 50 years of experience in public relations and over 40 years operating a public relations firm. This expert is recognized by the news media and legal profession for work representing people and entities in crisis situations involving damaged reputations.

  As a professional, this expert planned and implemented dozens of reputation damage repair programs for clients, individuals, businesses, organizations, and non-profit entities. Before becoming an expert witness, this expert had an extensive career in communications, including work as a reporter for a major national newspaper and decades owning a public relations firm in California. That experience provided extensive background in countering negative communications and restoring public trust.

  This expert has over 20 years of experience as an expert witness and has worked on over 100 cases across more than 30 states, including over 100 matters involving defamation and/or reputation harm. This expert has been deposed over 30 times and has testified over 10 times, including in both bench and jury trials in state and federal courts. Several of those cases involved attacks on the services and products of businesses and the resulting damage.

  
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• Expert Witness #277620

  This executive compensation expert has held senior leadership and co-founder roles at an executive compensation consultancy and has over 25 years of experience in executive compensation and management effectiveness, helping boards develop and implement solutions that produce optimal business results. Prior to advising boards of large public companies, this expert served as a senior HR executive and held roles leading compensation, HR planning and strategy, and management development for several other major companies. This expert also formed a firm helping companies address executive talent strategies, including executive pay and succession, typically in the context of mergers and acquisitions.

  This expert assists boards in translating key strategic initiatives into actionable executive employment arrangements and believes that executive pay and succession decisions should be an extension of the underlying business strategy, not a discrete administrative practice. Areas of expertise include executive compensation practices, governance and compensation vehicles such as equity and profits interests, terms of executive employment and termination protections and features, incentives, and executive total compensation levels, including equity and non-cash benefits.

  This expert has served as an expert witness on executive pay issues, contributed to the national debate on executive compensation as it pertains to disclosure and valuation of executive equity awards, and served as an advisor to a senior federal financial official. This expert has spoken at numerous industry events and forums hosted by professional organizations in banking, quality and productivity, and compensation. This expert holds a BA in Business and a Masters in Labor and Industrial Relations.

  
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• Expert Witness #291271

  This pediatric hematology expert is a board-certified pediatric hematologist who has held senior physician-relations, network-development, and pediatric leadership roles at a children's hospital and has received grants to study varied clotting disorders in children.

  This expert earned a B.Sc. with honors from a well-regarded public university and an M.D. from a well-regarded medical school, then completed a pediatric hematology/oncology residency at a prestigious medical school. This expert has frequently been requested as a speaker, is widely published in scientific journals, and has received over $1 million in research grants related to clotting disorders.

  This expert is an experienced expert witness and litigation consultant, with retention experience in approximately five cases per year over the last over 15 years.

  
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• Expert Witness #306022

  This international law, investment, and security expert holds a J.D. and Ph.D. and is an academic specializing in international business transactions, Chinese law, foreign investment, and national security issues. This expert is a law professor at a well-regarded U.S. law school and is affiliated with a prestigious university law faculty. Before holding the current academic role, this expert taught at a prestigious university for over 10 years and held a tenured associate professor role.

  This expert previously practiced law in major U.S. and international legal markets, focusing on corporate real estate transactions and white-collar investigations, including matters involving the FCPA. This expert holds a Ph.D. in Anthropology, a J.D., an LL.M., and a B.A. from well-regarded universities, including a prominent law school in China.

  This expert is a former New York-qualified practitioner and academic with experience involving foreign investment in the United States, especially investment from China, including issues relating to national security. This expert has particular knowledge of SB 264 and was trained in both U.S. and Chinese law. Subsequent legal practice included corporate and real estate law, as well as regulatory issues such as the FCPA.

  This expert served as Principal Investigator for an over 5-year research project funded by a major European research grant and based at a prestigious university, addressing issues involving Chinese outbound investment. As part of that project, this expert contributed to a casebook on Chinese outbound investment, law, policy, and business, which examines questions concerning state-business links.

  This expert teaches International Business Transactions and Chinese Law, among other topics, and engages frequently with current and former federal employees with experience involving CFIUS. For several years, this expert has conducted research on state legislation that discriminates against Chinese nationals purchasing real estate in the United States, with particular attention to SB 264. That research has resulted in a number of publications, including scholarship addressing property and national security that received an academic award. More recent scholarship analyzing updated data on adversarial comparativism was published in a leading comparative law journal.

  This expert's public-facing work on state legislation affecting Chinese nationals in the real estate sector has included engagement with a prominent U.S.-China relations organization, podcast commentary, and writing for a national security and legal affairs publication. More broadly, this expert has been retained by private industry, law firms, and public regulators to assess risks relating to international business. Examples of this work include reviewing legal issues and dispute resolution mechanisms for a major international development project, assessing investment risk in China for a luxury goods company, training government-affiliated audiences on Chinese law and regulation, state-business relations, and the nature of the CCP, and authoring a report on China and global legal norms for a legal audience.

  This expert has also worked with a national immigration and refugee adjudication body on China's treatment of ethnic and religious minorities.

  
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