Branding Expert Witnesses


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What is a branding expert witness?

Branding expert witness candidates typically have extensive experience and expertise in marketing and marketing research, advertising, consumer behavior, marketing communication, brand protection, public relations and/or consumer psychology. A brand protection program stops others from using intellectual property (trademarks, patents, copyrights) without a licensing agreement. Industrial design rights and trade dress fall under intellectual property protection.

What types of cases require a branding expert witness?

Branding protection preserves brand equity and reputation. Branding cases often involve intellectual property matters such as trademark infringement, trademark abandonment, brand protection, brand valuation, brand reputation, trade dress, and consumer confusion surveys.

Typical branding cases often include things such as brand identity (name, logo, slogan, design, messaging), brand reputation, Internet and social media branding, as well as personal branding (e.g., musicians and entertainers).

What litigation support might a branding expert witness be expected to perform?

Litigation support by a branding expert witness could include research, survey development and/or analysis, an expert report, brand dilution expert opinion, expert testimony and/or courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a testifying expert with prior expert witness testimony experience. In addition, clients often seek an industry expert for expert consulting for pre-litigation work.

Cahn Litigation Services is experienced in identifying expert candidates to provide support for all types of branding matters and is frequently called upon by law firms to locate expert witnesses for branding cases.

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Branding Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Branding experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Branding landscape.