Branding Expert Witnesses

branding expert testimony

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What is a branding expert witness?

Branding expert witness candidates typically have extensive experience and expertise in marketing and marketing research, advertising, consumer behavior, marketing communication, brand protection, public relations and/or consumer psychology. In high profile cases, or litigation involving a significant financial stake, a law firm may require a testifying expert with prior expert witness testimony experience. In addition, clients often seek an industry expert for expert consulting for pre-litigation work.

What types of cases require a branding expert witness?

A brand protection program stops others from using intellectual property (trademarks, patents, copyrights) without a licensing agreement. Industrial design rights and trade dress fall under intellectual property protection. Brand protection preserves brand equity and reputation. Branding is a marketing practice that creates a name, logo or design that is identifiable as belonging to an entity. A brand helps create emotions and trust towards an entity, service or product. Whereas a product can be copied; a brand always remains different from other brands.

An advertising agency or marketing expert is trained in creating a marketing strategy for a brand. A branding expert is skilled at:

Litigation support by a branding expert witness could include research, an expert report, expert opinion, expert testimony and/or courtroom testimony.

Branding expert witness case examples

Brand related matters that Cahn Litigation Services locates expert witnesses for include intellectual property matters such as trademark infringement, trademark abandonment, brand protection, brand valuation, brand reputation, trade dress, and confusion surveys.

The firm is skilled and experienced in identifying expert candidates to provide support for all types of branding matters and is frequently called upon by law firms to locate specialists for branding cases.

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Branding Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Branding experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Branding landscape.