Branding Expert Witnesses

branding expert testimony

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Branding expert witness candidates typically have extensive experience and expertise in marketing and marketing research, advertising, consumer behavior, marketing communication, brand protection, public relations and/or consumer psychology.

Branding is a marketing practice that creates a name, logo or design that is identifiable as belonging to an entity. A brand helps create emotions and trust towards an entity, service or product. Whereas a product can be copied; a brand always remains different from other brands.

An advertising agency or marketing expert is trained in creating a marketing strategy for a brand. A branding expert is skilled at:

A brand protection program stops others from using intellectual property (trademarks, patents, copyrights) without a licensing agreement. Industrial design rights and trade dress fall under intellectual property protection. Brand protection preserves brand equity and reputation.

Brand related matters that Cahn Litigation Services locates expert witnesses for include intellectual property matters such as trademark infringement, trademark abandonment, brand protection, brand valuation, brand reputation, trade dress, and confusion surveys.

Litigation support by a branding expert witness could include research, an expert report, expert opinion, expert testimony and/or courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a testifying expert with prior expert witness testimony experience. In addition, clients often seek an industry expert for expert consulting for pre-litigation work.

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Branding Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Branding experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Branding landscape.

Expert Witness #237557

Unlike academic experts, this expert has many years of branding industry expertise in developing brand names, brand imagery, brand messaging, package design, advertising and communications for the market-leading, global brands of more than 50 Fortune 500 consumer product and service companies. This gives this expert unique insight in establishing the likelihood of consumer confusion between brands and how that influences purchase behavior.

Expertise:  Experienced in Lanham Act and TTAB infringement issues including infringement of

-  Trademark and Copyright
-  Package Design
-  Product Design
-  Brand Identity/Logo
-  Web Site
-  Branding Industry Best Practices

Services include:

-  Survey Development/Analysis
-  Likelihood of Confusion Determination
-  Brand Dilution Confirmation
-  Damages Assessment
-  Corrective Advertising Calculation

Unique Credentials:

-  Works with +100 top consumer product /service companies on branding strategy and communications
-  Created/analyzed +1,000 consumer survey/research projects
-  Managing Partner of a brand identity strategy and communications firm
-  The industry thought leader on quantifying brand value
-  Serves attorneys for both plaintiffs and defendants

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Expert Witness #249843

This expert has many years of branding industry expertise in developing brand names, brand imagery, brand messaging, package design, advertising and communications for the market-leading, global brands of more than 50 Fortune 500 consumer product and service companies. This gives this expert a unique insight in establishing the likelihood of consumer confusion between brands and how that influences purchase behavior. Specializing in trademark infringement and the likelihood of consumer confusion, this expert has served as the principal of one of the nation's most respected brand identity and design consultancies. There, this expert developed branding for more than 50 consumer product companies. This expert has designed and analyzed more than 1,000 consumer research surveys, and thus, has market-proven knowledge of what generates consumer awareness/perception and what generates secondary meaning for "famous" marks. This expert has served as an expert witness in the jewelry category, including a trademark infringement based on a jewelry design.

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Expert Witness #257546

This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.

This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.

This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.

In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.

This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).

This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.

This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).

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Expert Witness #258706

This expert works at an intellectual asset consulting firm specializing in trademark, patent and copyright monetization, valuations, and expert testimony. This expert has been involved the Licensing Industry Merchandisers' Association. This expert served as an active member of the International Licensing Executives Society.

A seasoned consumer goods marketer, after receiving an MBA, this expert served a stint with a management consulting firm. Subsequently, this expert was the youngest Vice-President and corporate officer at a company where this expert launched many licensing programs. This expert has led the way in developing and establishing accepted methods to value brands, technologies and other IP. This expert is an expert in building and licensing brands, as well as developing and managing licensing programs for all IP.

Not only a branding and licensing expert, this expert is also an acknowledged pioneer in developing the methodologies that enable accurate valuation of IP on a worldwide basis. This expert's multiple books on the subject have been published in the U.S. as well as in Europe and China.

This expert has developed numerous monetization strategies for major corporations and has performed valuations of hundreds of intellectual property components.

This expert is a world-renowned IP expert with testifying experience in state, federal, tax, bankruptcy and international arbitration courts. In trial testimony, multiple depositions, and numerous Rule 26 reports, this expert's expertise has been established and reaffirmed.

This expert continues a leading role in the world of IP, and in the changing environment of publicity valuation and development, patents, trademarks, copyrights. As an Adjunct Professor of Intellectual Property Law, this expert teaches both IP licensing and valuation - based partially on CLEs developed for international law firms, bar associations, as well as a foreign Supreme Court.

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Expert Witness #125982

This expert is a rare combination of an expert who has both substantial experience as a senior executive in industry and as a distinguished and accomplished academician. This expert's branding, advertising, marketing, media techniques, and intellectual property expertise coupled with a depth of experience in consumer confusion services makes this expert a highly sought-after authority. This expert has been called a "branding guru" and "consumer behavior expert" by the media and is known for academic and empirical research on the subject. This expert has experience teaching as a tenured full professor of Marketing, where this expert regularly lectures on branding, trademark, media and survey issues, makes this expert adept at explaining difficult concepts to lay judges and juries with minimal experience in branding, marketing, consumer behavior and media techniques. This expert has significant litigation support experience, having been engaged as a testifying expert in over twenty-five district court matters including advertising-related strategies and tactics, intellectual property, branding and brand management, and consumer behavior or confusion research. This expert has been a guest on a television morning show on consumer behavior in the retail environment and is a frequent speaker and industry and academic conferences. This expert is well written and speaks eloquently.

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Expert Witness #218652

This expert is an experienced litigation expert with many years of senior level Fortune 100 experience and has been retained by many reputable firms to conduct consumer research and to provide expert testimony. This expert has provided expert testimony in more than 70 legal cases: Lanham Act - Trademark, Trade Dress, Patent; Defamation; Commercial Reasonableness; Personal Injury - Retail Merchandising; Misleading Advertising; Misleading Packaging; Damages; Fraud; and more. State, Federal, Class Action, Civil, Criminal, Courtroom and Arbitration Qualified, this expert has opined across a range of issues including trademark confusion, channel strategy, false advertising (including online advertising), branding and marketing, contracts, survey rebuttals, retail strategy, and trade dress confusion. This expert has been retained for criminal and civil cases regarding individuals, corporations, and class action lawsuits. This expert has created, developed, fielded, analyzed, and reported on thousands of studies. In this expert's work providing expert testimony, this expert has conducted surveys on genericness, likelihood of confusion, secondary meaning, false advertising, dilution and more as it relates to trade dress, trademarks, and patents. This expert has provided about twenty depositions in person, via video, and via telephone. This expert has testified in court nearly ten times in cases involving: Misleading Advertising; Consumer Confusion; Secondary Meaning; Fraud; Commercial Reasonableness; Brand and Reputation Defamation. This expert received an MBA and has experience in branding, management, research and strategy. Early in this expert's career, this expert spent years working in the areas of national brand management and promotional marketing. Once the Chief Marketing Officer for a major retail chain, this expert owns and manages a strategic marketing consultancy where this expert works directly with senior executives of many Fortune 1000 corporations providing a wide range of advanced research expertise including design, analytics and advanced statistics along with case consulting across a range of industries.

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Expert Witness #261252

This expert is the principal designer and founder of an executive creative consulting business focusing on branding, development and design. This expert's focus has been on jewelry and bags and this expert has significant experience in the design and manufacture of fabric bags and handbags. This expert has considerable experience in intellectual property matters and as an expert witness in design infringement matters, trademark and unfair competition matters, and serving as a consultant for design through manufacturing of consumer goods in Chinese and Hong Kong factories.

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