An internet marketing expert witness typically has extensive experience and expertise in social media, advertising, digital marketing, search engine optimization (SEO), ecommerce, online reputation management, and/or consumer behavior.
Internet marketing is a dynamic process, leveraging website(s), search engines, blogs, social media (e.g., Facebook, Twitter), PPC advertising (pay-per-click), video, email and similar channels to reach customers. A successful digital marketing strategy generally involves a combination of tactics, including online advertising, search engine optimization, domain names, social media marketing, search engine marketing, email marketing, and content creation. Internet marketing has many advantages over “traditional marketing,” including lower cost, measurability/tracking, range of format/presentation, targeting (including geo-targeting), wide coverage, and speed of delivery.
Representing the plaintiff or defendant, example internet marketing related matters that Cahn Litigation Services locates expert witnesses for include internet defamation, trademark infringement, copyright infringement, patent infringement, false advertising, and fraud.
Litigation support by an internet marketing expert witness could include survey research, arbitration, an expert report, expert opinion, expert testimony, and/or courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a subject matter expert with prior expert witness testimony experience. In addition, clients often seek an industry consultant for pre-litigation work.
Whether the case calls for an SEO expert witness, social media expert witness, or any specialty field related to the internet, Cahn Litigation Services has the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Internet Marketing experts known by Cahn Litigation Services. These bios are provided to give attorneys a sense of the Internet Marketing landscape.
This expert designed and implemented over 300 consumer surveys, using virtually every survey research methodology, including mall- intercept studies (packaging and advertising matters), telephone and mail surveys, and studies using the internet and consumer mail panels.
This expert's expertise includes false and deceptive advertising, deceptive marketing practices, consumer perceptions of claims made in advertising, packaging, and direct marketing promotions.
This expert has served as a marketing and advertising expert in Federal and/or State Courts across the country.
This expert has worked as an expert on behalf of both plaintiffs and defendants, providing expert reports, affidavits and declarations, and survey research as needed in support of litigation, including numerous class-action matters.
This expert has testified (deposition/trial) over 100 times.
This expert has an MBA, a DBA (Doctor of Business Administration) with a major in Marketing, and a JD.
This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.
This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.
This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.
In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.
This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).
This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.
This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).
This expert has strong experience as an expert consultant on issues related to internet reputation, social media, internet defamation and rehabilitating a digital presence. This expert is a frequent presenter at conferences and private briefings globally on the subjects of SEO and Online Reputation Management. This expert founded a firm providing education on online presence and online reputation management to governments and corporations. This expert is well-published with a list of publications on SEO and ORM (Online Reputation Management).
This expert is a Senior Digital Marketing Executive and SEO (Search Engine Optimization) Professional with many years of proven search engine optimization and internet marketing experience, social media marketing experience, SEO, Domain Name, and Online Reputation Management Expert Witness. This expert has specific experience in "corrective advertising", this expert has designed and implemented successful plans to clean up or change/correct internet reputation using advertising and/or generating internet content, including social media campaigns. This expert has proven an ability to develop search engine marketing and social media marketing strategies and implement them successfully using search engine optimization best practices.
This expert holds a BS in Computer Science and is an eBusiness Director and Technology Consultant specializing in Telecommunications, eCommerce, and search technology. This expert brings many years of experience in a diverse set of technologies including Natural Language processing, High Level Language coding, machine translation, Search and query keyword relationships, Command and Query language translation.
This expert has been a testifying expert for over 24 cases including testimony for Telecommunications, Voice Recognition, Query and Search Engine, providing expert reports for patent litigation, IPRs, deposition and trial testimony. This includes testifying in a Multilingual transaction patent suit in where the judge found for the client and cited this expert on all points of contention in the case.
Summary of Professional Experience:
Designed and developed Contact Center system for that included Multilingual and Natural Language speech recognition, parsing the command request and provide appropriate prompts based on both translated prompt lookup and machine language translation.
Developed Search Engine techniques, media library for commercial website search
Developed High volume content publishing. Provided multi-lingual content library including search, indexing, and taxonomy processing for dialect standardization.
Designed and Implemented Call Center systems that use Voice Recognition for automated client response that supported multi-lingual input and output. Developed advance indexing, and query parsing for customer directory search engine.
eMarketing consulting for Commercial websites, search engine, pay per click, multilingual ad campaigns, and Adwords metrics verification.
This expert heads an internationally recognized consultancy providing Expert Witness Services to law firms involved in litigation related to SEO (Search Engine Optimization) technology or business. This expert has been working in the areas of computing, Software development, Cyberspace, Internet/Ecommerce, SEO, and PPC.
Ecommerce & Conversions
Search Engine Optimization (SEO)
Online Advertising/Pay Per Click
Internet-Technology Patents, Inter Partes Re-exams, CBM/Post-Grant Challenges
Ecommerce-related Unfair Business Practices
Online Defamation/Online Libel
SUMMARY OF EXPERIENCE
Founder of an eBusiness Service Provider
Founder of an Internet-enabled publishing firm
VP of Web Solutions for a national ISP
VP of Marketing for a Web-applications company
ecommerce consultant, VP of Business & Corp. Development for e-commerce startup
Extensive authorship related to Internet, technology
working in all areas of online business
Dozens of Internet & Technology books
Hundreds of Internet & Technology newspaper & magazine articles
This expert is President of a highly sought-after search engine marketing consultancy and has an extensive background in search engine optimization and online marketing. In addition to agency work, this expert provides subject matter expertise for litigation, specializing in online trademark infringement.
This expert has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies.
This expert has provided qualified expert witness services in PPC trademark cases. This expert has lengthy experience in programming online ad delivery technology, managing PPC ad campaigns, and thoroughly checking for possible fraudulent activities. This expert has been effective in understanding and explaining the possible sources of misimpressions that can directly affect the potential damages in lawsuits involving online trademark infringement. This expert has experience setting up “corrective advertising” campaigns to repair or reeducate the public about the proper association between a mark and the company it represents. This expert is:
Thoroughly knowledgeable about Google Ads (formerly Google AdWords) that match keywords and keyword phrases, and interpreting whether the defendant complied with contractual agreements to limit the display of their ads for words/phrases defined by their competitor
Experienced at explaining the meaning of industry jargon
Highly qualified to explain the complexities of Google Ad’s matching systems and the potential for unintended matching
This expert has created and run PPC ad campaigns for many years and participated in numerous lectures on Google ad management methodologies. This expert has written articles on aspects of Google ads as well as spoken at conferences on Google advertising topics. This expert can intelligently and logically explain how Google advertising functions, in addition to broader questions involving the search results, bidding and ranking of the PPC ads, and Google systems to attempt to limit some trademark infringement and their ad copy display rules.