Likelihood of Confusion Expert Witnesses

likelihood of confusion expert testimony

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Likelihood of confusion expert witness candidates typically have experience and expertise in marketing, consumer survey, consumer behavior, trademark confusion, survey design, trademark law, and/or consumer psychology.

When a consumer doesn’t correctly perceive a product or service, it is considered consumer confusion. A primary function of a trademark is to prevent consumer confusion. When a consumer wishes to re-purchase a product, a trademark helps the consumer to not only locate the product again, but to identify with the product. Almost every trademark infringement dispute revolves around whether a consumer would encounter actual confusion by the potentially infringing mark. A consumer confusion survey can help product owners understand if there is brand or trademark confusion. A consumer survey to prove or disprove trademark infringement or likelihood of confusion is a common method, and survey evidence can be used as court evidence in a trademark litigation case.

Likelihood of confusion matters that Cahn Litigation Services locates expert witnesses for include intellectual property issues such as trademark infringement, trademark abandonment, brand reputation, trademark dilution, reverse confusion, and trademark surveys. Litigation support by a likelihood of confusion expert witness could include survey research, survey design, expert report preparation, and/or expert testimony on consumer survey and consumer confusion.

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Likelihood of Confusion Expert Witness - Representative Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Likelihood of Confusion experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Likelihood of Confusion landscape.