Consumer Confusion Expert Witnesses
Consumer confusion expert witness candidates typically have experience and expertise in marketing and marketing research, consumer survey, consumer behavior, trademark confusion, survey design, and/or consumer psychology.
When a consumer doesn’t correctly perceive a product or service, it is considered consumer confusion. A primary function of a trademark is to prevent consumer confusion. When a consumer wishes to re-purchase a product, a trademark helps the consumer to not only locate the product again, but to identify with the product. Almost every trademark infringement dispute revolves around whether a consumer would be confused or deceived by the potentially infringing mark. Consumer confusion is marketing concept that is important to understand due to its potential impact on sales and consumer product satisfaction. A consumer confusion survey can help product owners understand if there is brand or trademark confusion. A consumer survey to prove or disprove trademark infringement or likelihood of consumer confusion is a common method, and survey evidence can be used as court evidence in a trademark litigation case.
Consumer confusion matters that Cahn Litigation locates expert witnesses for include intellectual property matters such as trademark infringement, trademark abandonment, brand reputation, and consumer confusion surveys. Litigation support by a consumer confusion expert witness could include survey research, survey design, expert report preparation, and/or expert testimony on consumer survey and consumer confusion. In high profile cases, or litigation involving a significant financial stake, a law firm may require an expert with prior expert witness testimony experience. In addition, clients often seek an industry expert for expert consulting for pre-litigation work.
Consumer Confusion Expert Witness - Representative Bios
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Consumer Confusion experts known by Cahn Litigation Services. These bios are provided to give lawyers a sense of the Consumer Confusion landscape.