Marketing expert witness candidates typically have a background in advertising, social media, digital marketing, search engine optimization (SEO), ecommerce, and/or consumer behavior. A marketer’s primary goal is to bring in new business, and increase sales. Marketing is a dynamic process, leveraging website(s), social media (i.e., LinkedIn, Facebook), PPC advertising (pay-per-click), video, email, print advertising, television, radio, and similar channels to reach customers. A successful marketing strategy generally involves a combination of tactics. Internet marketing campaigns have some advantages over “traditional marketing,” including lower cost, measurability/tracking, range of format/presentation, targeting (including geo-targeting), wide coverage, and speed of delivery.
Example marketing related matters that Cahn Litigation Services has located experts for have included:
Litigation support by a marketing expert witness could include survey research, arbitration, expert report preparation, and courtroom testimony. In high profile cases, or litigation involving a significant financial stake, a law firm may require a subject matter expert with prior expert witness testimony experience. In addition, clients often seek a marketing industry consultant for pre-litigation work.
Note that Cahn Litigation Services does not publish an expert witness directory. Each and every one of our searches are overseen by a project manager, and are customized and focused on the attorney’s specific needs. We have the experience required to turn an expert witness search around quickly and provide the right balance of expertise and testimony to support each unique project and its nuances.
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Marketing experts known by Cahn Litigation Services. These bios are provided to give attorneys a sense of the Marketing landscape.
This expert holds a Ph.D. in Business (major field: marketing, minor field: psychology), and an MBA and B.S. in Advertising. This expert serves as Dean and Professor of Marketing, College of Business Administration where this expert is responsible for the academic and professional leadership of the college. This expert has taught at the undergraduate, masters and doctoral levels. This expert has published in many top marketing and advertising journals.
This expert's key research areas include celebrity endorsers and brand associations.
Prior to the academic career, this expert served as a Product Manager for a pet food company and consulted and/or provided executive training in the area of marketing strategy/brand management to a variety of corporations. Most of this expert's consulting work has been focused on either overall marketing planning (developing marketing plans) or specifically focused on helping the organization better understand and define their brand.
This expert's litigation experience is extensive.
This expert is a Senior Digital Marketing Executive and SEO (Search Engine Optimization) Professional with many years of proven search engine optimization and internet marketing experience, social media marketing experience, SEO, Domain Name, and Online Reputation Management Expert Witness. This expert has specific experience in "corrective advertising", this expert has designed and implemented successful plans to clean up or change/correct internet reputation using advertising and/or generating internet content, including social media campaigns. This expert has proven an ability to develop search engine marketing and social media marketing strategies and implement them successfully using search engine optimization best practices.
This expert is an experienced forensic marketing litigation expert. This expert has provided litigation support for a wide range of litigation issues in the areas of Trademark, Trade Dress, advertising, marketing, sales, intellectual property and brand management. This expert has been retained by ~100 law firms as an expert witness, furnished 50+ Lanham Act Surveys and nearly 20 Rebuttals to Surveys. This includes consumer confusion, brand awareness, descriptiveness and genericness, trademark infringement, and dilution. This expert is experienced in the areas of consumer opinions, consumer behavior, strategic planning, finance, interactive, social media, purchasing process, brand marketing, creative services, promotion, advertising, sales, retail, and product management.
Given this expert’s extensive trademark and survey experience, in addition to this expert’s testimony, this expert has been personally responsible for more than fifty registered trademarks and has been fully responsible for a research-based consulting firm and two Fortune 500 research organizations. This expert received an MBA and has many years of experience in brand, management, research and strategy, and forensic marketing.
Early in this expert’s career, this expert spent time working in the areas of national brand management and promotional marketing. Once a Chief Marketing Officer for a major retail chain, this expert owned and managed a strategic marketing consultancy where this expert worked directly with senior executives of many Fortune 500 corporations and has consulted the legal profession on numerous trade dress and consumer behavior issues. This expert has been retained by many reputable firms to conduct research for trademark disputes and provide expert testimony.
This expert holds a Master's of Science degree in Computer Science and has been a marketing consultant for many years. Certified by Google in both AdWords and Analytics, this expert founded a search marketing agency through which this expert provides consulting services for technology companies, ecommerce providers, web development firms and other clients. This expert has been an expert in many trademark cases, including those involving Google AdWords and Analytics. This expert's testifying experience includes ten depositions and six trials. This expert is well-published on topics related to digital advertising and Google Analytics, and speaks regularly on matters related to web marketing.
This expert is perhaps best known for a Search Engine Marketing book. This expert's online advertising expertise spans Pay-Per-Click, sponsored links, affiliate marketing, community marketing, re-commerce, Optimization, and web-site construction. And behind it all is the data and analytics to make sense of the Google-dominated advertising world of key words, triggers, campaigns and adgroups. As an expert witness, this expert has provided litigation support in Trademark and Copyright infringement, Online Advertising / Pay-Per-Click, e-Commerce related unfair business practices, and Internet Fraud in venues ranging from Federal District Court to the PTAB. This expert is well-published and well-reviewed, and has had a career in the various aspects of Online Marketing for a many years.
This expert earned a Ph.D. in Marketing & Quantitative Methods and did a Post-Doctoral Fellowship. This expert served as a professor in various capacities and at different universities worldwide and has been an independent consultant in various aspects of marketing and related topics. This expert is prolific in publications and regularly serves as a marketing resource to the media. This expert is an experienced expert witness with 24 engagements.
This expert designed and implemented over 300 consumer surveys, using virtually every survey research methodology, including mall- intercept studies (packaging and advertising matters), telephone and mail surveys, and studies using the internet and consumer mail panels.
This expert's expertise includes false and deceptive advertising, deceptive marketing practices, consumer perceptions of claims made in advertising, packaging, and direct marketing promotions.
This expert has served as a marketing and advertising expert in Federal and/or State Courts across the country.
This expert has worked as an expert on behalf of both plaintiffs and defendants, providing expert reports, affidavits and declarations, and survey research as needed in support of litigation, including numerous class-action matters.
This expert has testified (deposition/trial) over 100 times.
This expert has an MBA, a DBA (Doctor of Business Administration) with a major in Marketing, and a JD.
This expert is an experienced computer science expert witness, information technology expert witness, web analytics expert witness, SEO expert witness, and SEM expert witness providing research and testimony in the areas of web analytics, keyword advertising, cross screens use, search engine optimization, web searching, online marketing, online branding, online advertising, and related areas. This expert has worked numerous cases, including patent cases, and has testified at deposition, arbitration, and trial.
This expert has produced more than two dozen expert reports, has been deposed a dozen times, and has testified at both trial and arbitration. This expert has been retained by several law firms as an expert witness and has been an expert witness in several jurisdictions.
This expert has subject matter expertise in the domains of online advertising, online marketing, web analytics, and related areas. Specific subjects include, among others, ad replacement, affiliate advertising, benefits of search engines, content advertising, cookie stuffing, co-registration advertising, cross screens, demographic targeting, domain parking, dual screens, how people search, how people view search results, how search engines work, information retrieval, image searching, keyword advertising, online advertising, online branding, online copyright, online marketing, online reviews, online trademarks, pay-per-click, PPC, online reputation management, search engine optimization, SEO, search engine marketing, second screens, SEM, search engines, social media, tracking code replacement, trademark issues in online advertising, trademark issues in web searching, web analytics, web page archiving, web page viewing, web search, and webpage ranking. This expert has worked Inter Partes Reviews (IPR), written and submitted numerous expert reports, been deposed (both in person and remotely), and has testified at arbitration, and at trial.
In addition to expert witness work, this expert has 250 or so authored research publications, with articles appearing in a range of journals and conferences. This expert is a co-author of a book on web searching, co-editor of a handbook on Weblog analysis, and author of a publication on keyword advertising.
This expert is a Professor with a College of Information Sciences and is a principal scientist. This expert has a PhD in computer science, along with master degrees (computer science and international relations).
This expert has served on the research committee for the Search Engine Marketing Professional Organization (SEMPO). This expert has received several awards, including an ACM Research Award, application development awards, and other writing, publishing, research, and leadership honors. This expert's research work is highly cited.
This expert is actively involved in teaching undergraduate (information technology (IT) project management, keyword advertising) and graduate courses (searching, retrieval, analytics).
This expert has devoted efforts to litigation-related survey research and to marketing and business strategy consulting for established high-tech companies and startups. After receiving a PhD in marketing based on original research in brand loyalty, this expert taught for many years in graduate business programs as a full-time faculty member. During this expert’s research career, this expert has conducted, designed, directed, and reported on thousands of studies. A leading consumer research and survey expert with a career dedicated to advancing the science of consumer behavior, this expert is widely published in the leading industry journals on marketing research. This expert has played pivotal roles in many types of commercial litigation, addressing issues as varied as brand strategies, trademark infringement and reasonable royalties, including providing deposition and trial testimony.