Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
The below expert witness bios represent a small fraction of those Internet Traffic experts known by Cahn Litigation Services. These bios are provided to give attorneys a sense of the Internet Traffic landscape.
This expert is President of a highly sought-after search engine marketing consultancy and has an extensive background in search engine optimization and online marketing. In addition to agency work, this expert provides subject matter expertise for litigation, specializing in online trademark infringement.
This expert has worked for some of the top agencies in the SEO industry, researching and developing search optimization and providing search marketing strategies for Fortune 500 and Internet Retailer 500 companies.
This expert has provided qualified expert witness services in PPC trademark cases. This expert has lengthy experience in programming online ad delivery technology, managing PPC ad campaigns, and thoroughly checking for possible fraudulent activities. This expert has been effective in understanding and explaining the possible sources of misimpressions that can directly affect the potential damages in lawsuits involving online trademark infringement. This expert has experience setting up “corrective advertising” campaigns to repair or reeducate the public about the proper association between a mark and the company it represents. This expert is:
Thoroughly knowledgeable about Google Ads (formerly Google AdWords) that match keywords and keyword phrases, and interpreting whether the defendant complied with contractual agreements to limit the display of their ads for words/phrases defined by their competitor
Experienced at explaining the meaning of industry jargon
Highly qualified to explain the complexities of Google Ad’s matching systems and the potential for unintended matching
This expert has created and run PPC ad campaigns for many years and participated in numerous lectures on Google ad management methodologies. This expert has written articles on aspects of Google ads as well as spoken at conferences on Google advertising topics. This expert can intelligently and logically explain how Google advertising functions, in addition to broader questions involving the search results, bidding and ranking of the PPC ads, and Google systems to attempt to limit some trademark infringement and their ad copy display rules.