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Consumer survey expert witness candidates typically have extensive experience and expertise in marketing and marketing research, consumer research, consumer confusion, consumer behavior, survey design, and/or consumer psychology. In high-profile cases, or litigation involving a significant financial stake, a law firm may require a professional with prior expert witness testimony experience. While many experts have expertise in consumer surveys, an expert witness carries the additional responsibility of providing testimony before the court in a manner whereby lay people can understand the litigation matter and survey evidence.
A consumer survey gathers information on the satisfaction and potential actual confusion among both existing and new products and services. A consumer survey can be used to gauge advertising effectiveness, packaging appeal, brand awareness, pricing, consumer interest, consumer confusion and other marketing issues. Surveys can be written, via telephone, online, and/or focus groups. Oftentimes, respondents in a particular demographic are targeted, for example gender, income, education or location.
Consumer survey matters for which Cahn Litigation Services locates expert witnesses for are commonly intellectual property (i.e., trademark infringement), deceptive advertising, and unfair competition. Work can be performed for the plaintiff or defendant. Litigation support by a consumer confusion expert witness could include survey research, survey design, survey method review, survey data interpretation, expert report preparation, and/or expert testimony on consumer survey and consumer confusion. In addition, clients often seek a consumer survey industry expert for pre-litigation work consultant work.
Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.
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The below expert witness bios represent a small fraction of those Consumer Survey experts known by Cahn Litigation Services. These bios are provided to give attorneys a sense of the Consumer Survey landscape.