Brand Dilution Expert Witnesses

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Brand Dilution Expert Witness - Sample Bios

Please Note: All Cahn Litigation expert witness searches are customized to attorneys' precise specifications and preferences. Attorneys are encouraged to discuss search parameters with a Cahn search specialist.

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The below expert witness bios represent a small fraction of those Brand Dilution experts known by Cahn Litigation Services. These bios are provided to give attorneys a sense of the Brand Dilution landscape.


Expert Witness #249847

Unlike academic experts, this expert has many years of branding industry expertise in developing brand names, brand imagery, brand messaging, package design, advertising and communications for the market-leading, global brands of more than 50 Fortune 500 consumer product and service companies. This gives this expert unique insight in establishing the likelihood of consumer confusion between brands and how that influences purchase behavior.

Expertise:  Experienced in Lanham Act and TTAB infringement issues including infringement of

• Trademark and Copyright 

• Package Design  

• Product Design

• Brand Identity/Logo

• Web Site

• Branding Industry Best Practices

Services include:

• Survey Development/Analysis

• Likelihood of Confusion Determination

• Brand Dilution Confirmation

• Damages Assessment

• Corrective Advertising Calculation

Unique Credentials:

• Works with top consumer product /service companies on branding strategy and communications

• Created/analyzed +1,000 consumer survey/research projects

• The industry thought leader on quantifying brand value


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Expert Witness #237557

Unlike academic experts, this expert has many years of branding industry expertise in developing brand names, brand imagery, brand messaging, package design, advertising and communications for the market-leading, global brands of more than 50 Fortune 500 consumer product and service companies. This gives this expert unique insight in establishing the likelihood of consumer confusion between brands and how that influences purchase behavior.

Expertise:  Experienced in Lanham Act and TTAB infringement issues including infringement of

-  Trademark and Copyright
-  Package Design
-  Product Design
-  Brand Identity/Logo
-  Web Site
-  Branding Industry Best Practices

Services include:

-  Survey Development/Analysis
-  Likelihood of Confusion Determination
-  Brand Dilution Confirmation
-  Damages Assessment
-  Corrective Advertising Calculation

Unique Credentials:

-  Works with +100 top consumer product /service companies on branding strategy and communications
-  Created/analyzed +1,000 consumer survey/research projects
-  Managing Partner of a brand identity strategy and communications firm
-  The industry thought leader on quantifying brand value
-  Serves attorneys for both plaintiffs and defendants

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Expert Witness #218653

This expert is an experienced forensic marketing litigation expert. This expert has provided litigation support for a wide range of litigation issues in the areas of Trademark, Trade Dress, advertising, marketing, sales, intellectual property and brand management. This expert has been retained by ~100 law firms as an expert witness, furnished 50+ Lanham Act Surveys and nearly 20 Rebuttals to Surveys.  This includes consumer confusion, brand awareness, descriptiveness and genericness, trademark infringement, and dilution. This expert is experienced in the areas of consumer opinions, consumer behavior, strategic planning, finance, interactive, social media, purchasing process, brand marketing, creative services, promotion, advertising, sales, retail, and product management.

Given this expert’s extensive trademark and survey experience, in addition to this expert’s testimony, this expert has been personally responsible for more than fifty registered trademarks and has been fully responsible for a research-based consulting firm and two Fortune 500 research organizations. This expert received an MBA and has many years of experience in brand, management, research and strategy, and forensic marketing.

Early in this expert’s career, this expert spent time working in the areas of national brand management and promotional marketing. Once a Chief Marketing Officer for a major retail chain, this expert owned and managed a strategic marketing consultancy where this expert worked directly with senior executives of many Fortune 500 corporations and has consulted the legal profession on numerous trade dress and consumer behavior issues. This expert has been retained by many reputable firms to conduct research for trademark disputes and provide expert testimony.


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